Privacy Policy

Last Updated: January 20, 2026

This Privacy Policy describes how Geneasy (“Tracer”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from www.tracergoods.com (the “Site”), use our services, or otherwise communicate with us (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to any individual who interacts with our Services, whether as a customer, visitor, or user.

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, please do not use or access the Services.

1. Data Controller

For the purposes of the EU General Data Protection Regulation (“GDPR”), the data controller is:

Company: Geneasy

Business Registration Number: 81376049

Registered Address:

ir jp van muijlwijkstraat 304

Netherlands

Email: support@tracergoods.com

Geneasy operates the Tracer brand.

2. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. Any updates will be posted on this page with a revised “Last Updated” date.

3. Information We Collect

We collect personal information to provide, operate, improve, and protect our Services. The type of information collected depends on how you interact with us.

a) Information You Provide Directly

Contact details: Name, billing address, shipping address, email address
Order information: Products purchased, payment confirmation, shipping details, order history
Account information: Login credentials and preferences (if applicable)
Shopping activity: Items viewed, added to cart, or saved
Customer support: Information you provide when contacting our support team

Payment information is processed securely by third-party payment providers. We do not store full payment card details.

b) Automatically Collected Information

When you visit our Site, we automatically collect certain information using cookies and similar technologies, including:

IP address
Device type and browser type
Time zone and approximate location
Usage data (pages visited, interactions, time spent)

For more information on cookies used by our Shopify-powered store, please refer to Shopify’s Cookie Policy.

c) Information from Third Parties

We may receive personal information from trusted third parties, including:

Shopify Inc. (e-commerce platform)
Payment processors
Shipping and logistics partners
Analytics and marketing partners

All third-party data is processed in accordance with this Privacy Policy and applicable laws.

4. How We Use Your Information

We use your personal information to:

Fulfill and deliver orders
Process payments and manage returns
Provide customer support and order updates
Communicate with you regarding your account or purchases
Send marketing communications (where permitted and with consent)
Improve website performance and user experience
Detect, prevent, and address fraud or security issues
Comply with legal and regulatory obligations

You may unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us.

5. Legal Bases for Processing (GDPR)

Under GDPR, we process personal data based on the following legal grounds:

Contractual necessity – to fulfill orders and provide Services
Legal obligation – compliance with accounting, tax, and regulatory laws
Legitimate interest – improving Services, fraud prevention, security
Consent – for marketing communications and certain cookies

You may withdraw consent at any time.

6. How We Share Information

We may share your personal information with:

Service providers supporting payments, shipping, analytics, marketing, and IT
Partners involved in operating our Services
Authorities when required by law or to protect legal rights
Successors in the event of a merger, acquisition, or sale

We do not sell personal data. Limited data may be shared with advertising partners to improve performance, in compliance with applicable laws.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Enable essential site functionality
Remember preferences
Analyze usage and performance
Support marketing and advertising (where permitted)

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

8. Data Retention and Security

We retain personal information only for as long as necessary to:

Fulfill orders and provide Services
Maintain records required by law
Resolve disputes and enforce agreements

We implement appropriate technical and organizational security measures to protect personal data. However, no system is completely secure.

9. Your Rights

a) EU / EEA Residents (GDPR)

You have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with a supervisory authority

b) International Customers

Depending on your location, you may have rights to access, correct, or delete your personal data.

To exercise any rights, contact support@tracergoods.com.

We may verify your identity before responding.

10. Children’s Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us for deletion.

11. International Data Transfers

Geneasy is established in the European Union (Netherlands).

Some service providers may be located outside the EU/EEA. Where personal data is transferred internationally, we rely on appropriate safeguards such as EU Standard Contractual Clauses or other lawful transfer mechanisms.

12. Contact Us

For privacy-related questions, requests, or concerns, contact us at:

Email: support@tracergoods.com

EU Entity (Data Controller):

Geneasy

ir jp van muijlwijkstraat 304

Netherlands